Fragrance Marketing&SCENT-E-Diffusore aromatico dynamic-SCENT-E
Fragrance Marketing&SCENT-E
Pubblicato in:2018-12-28

Smell, light and elegant aroma, such as exclusive labels, stored in the memory of the brain.

What is the logo of a brand? Creative full-text LOGO, high-end simple platinum business card, highly creative advertising poster. In addition, what else can represent a brand? Have you ever thought about ta? Unique and unique brand aroma, combined with brand culture, corporate philosophy, etc., ingenuity to modulate the brand's unique scented business card, with unlimited sensory enjoyment, in the memory of the eternal brand impression.

Fragrance Marketing

When reading magazine advertisements, when you see foods that are seductive and mouth-watering, there will inevitably be a variety of associations about this food. If at this time, the magazine smells the aroma of the food, is it Can you make a stronger desire to eat?

Research at the University of Oxford in the United Kingdom shows that people associate odors with specific experiences or objects. The school's psychologists allow participants to inhale new and recognizable odors and scan the subject's brain for different records. A brain reaction caused by odor.

“Smell marketing” is a new marketing method that uses the characteristics of human olfactory sensory and memory connection. This marketing method is also fluent in major brand marketing campaigns.

Scent Marketing

As far back as Europe, the marketing of odor marketing has been a very successful case. It does not require complicated computer data, and the crowds with the naked eye are the best data. In Paris, France, not only the elegant lady's fragrance is scented on the Champs Elysées, but also the unique and enticing coffee aroma. The fragrant and strong coffee aroma, smashed into the nose, swayed the throat's desire for a bitter taste, so that the busy gentleman and lady can stop and buy a cup of fine coffee to satisfy the brain's craving for coffee.

With the development of the times and the continuous improvement of the brand market, brand marketing seems to have encountered a bottleneck period. Creative brand names have caused aesthetic fatigue. Complex and similar LOGO patterns are confusing. Only one fragrance has broken the bottleneck period and opened up a new pattern of brand marketing.

The emergence of scent marketing is precisely the compensation for the lack of simulation of past marketing methods. Through the smell to stimulate consumers' memories and goodwill for products and brands, this is a subversion of traditional marketing, and also a thinking innovation in the new marketing environment. Compared with the fatigue of bombardment of consumer information through information dissemination, scent marketing is more recessive and more special. Perhaps inadvertently, a faint fragrance will suddenly bring up some kind of beautiful memories, naturally The land makes people feel good about the brand or buys the product. Even if it is not purchased immediately, the brand's exclusive aroma has a brain memory for many years. When the brand enters human memory, it also means the success of sales. According to relevant research, under the same conditions of products, people tend to choose brands that have memories and impressions. Therefore, putting brands into memory is a sign of brand marketing success.

Olfactory Marketing

SCENT-E, the professional brand scent marketing, dedication to the brand's exclusive fragrance. Extremely Philippine, only SCENT-E! ! !

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